Inspirations for Business and Life
Why to make people look good [on camera]? One if the very first things anyone will ask you when they get before the camera is, "How do I look?"
The degree of your success as a freelancer hinges on the honest answer to this question.
To get repeat business and compete in this field, you need to become well versed at knowing how to make anybody look their best on video (regardless of whether they actually look good or not to begin with.) This is one of the freelancer's most vital skills. ... Understand this: if they don't look good, YOU don't look good. ~ Anthony Q. Artis
Contrary to popular belief, the camera does not "put on 10 pounds"... bad camera people do.
To make people look slimmer or better yet, avoid making them look fat to begin with, do all these things: 1) shoot them from slightly higher angle that eye-level. 2) Also, light them from a slightly higher angle and never from below. 3) Next, you want to make sure your key light is focused on the side of the face that is turned away from camera. ... Also, note that s subject's hair can also be positioned to further slim the face. ~ Anthony Q. Artis
Things to keep in mind going into the gig. You are a creative artist with a vision and the talent to execute it, and this piece is going to go on your reel and be a calling card for you to get future gigs. That's all great; however, it can all get in the way of a simple fact that is important to remember: you are marketing the band. Your highest calling in this endeavor is to sell this band to their audience. ~ Anthony Q. Artis
Creative vs Effective. I prefer to have a little fun and try to get creative where appropriate, but you don't always have to reinvent the wheel. You want to create a video that is both creative and effective as often as possible, but make no mistake about it, effective always trumps creative when it comes to work for hire. ~ Anthony Q. Artis
People enlist your video services because they have some challenges that requires the services of a video professional. (That's you.) They need more people to come to their store, they need to let everyone know about their new products, they want to promote their special event, they need to change their image, etc.. ~ Anthony Q. Artis
There are a few questions I ask every client at the very first meeting for a commercial or corporate video project. ... GOAL: Why do you want to make this video? AUDUENCE: WHO are you trying to reach? CALL TO ACTION: What do you want the audience to feel or DO? END RESULT: What do you ultimately want to happen as a result of this project? ~ Anthony Q. Artis